| Ontario March of Dimes
The Ontario March of Dimes hired Stonehenge to produce its first DRTV campaign in a drive to increase regular donations. Our challenge was to help viewers and donors to a better understanding of the work of the Ontario March of Dimes and to motivate monthly donations. The 2:00 minute and :60 second DRTV spots, “Waiting”, feature actor/comedian Leslie Nielsen and individuals who have been helped by OMOD. A :30 PSA rounded out the campaign package. The studio shoot was completed in one day and was shot on 24p High Definition.
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