| Canadian Red Cross
Successful DRTV is all about testing and analyzing viewer response. To that end, we produced a :60 second DRTV spot as part of the Canadian Red Cross overall DRTV campaign, but using separate creative from their 2:00 minute spot in order to better gauge viewer response. “No Warning” shows disaster situations where the CRC provides a symbol of hope to desperate people in need of immediate relief. Once again, the objective was to increase monthly donations. The spot is narrated and was edited from existing footage.
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