| Ford "Quality"
Hard on the heels of the success of the “Rethink Truck” program, Ford Motor Co. of Canada once again turned to Stonehenge to create another 30-minute reality infomercial, this time focused on conveying to viewers the great news about the high quality of Ford’s new products. The multi-day studio and on-road High Definition shoot kicked off with the host ‘kidnapping’ car buyers and bringing them to a secret studio location, where they had a chance to see Ford’s new offerings up close, as well as test drive them. Once again, the program turned in an excellent response for our client, and took Stonehenge’s reality infomercial format to a new level.
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