| Ford F150 "Rethink Truck"
This award-winning program capitalized on the hot trend of Reality TV by daring four pick-up truck owners to put the new Ford F150 through its paces in a series of tough challenges. The five-day, multi-camera HDCam and 24PDV shoot took participants to an airfield, a quarry and a racetrack to see what the F150 was made of. The 30minute reality infomercial won Gold at the US International Film and Video Festival, but more importantly, it exceeded our clients’ targeted DRTV response projection by huge margins.
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