Direct Response Television

The Canadian Red Cross turned to Stonehenge to produce its first DRTV campaign in Canada. The two-minute spot “Year After Year” was shot on 24p High Definition and features Miss Universe 2005, Canadian Natalie Glebova, supported by visuals of the CRC’s work in disaster response and emergency relief all over the world. The campaign package included a :60second DRTV spot, as well as a radio PSA, and a separate campaign for Quebec. The Quebec DRTV features comedian Dany Turcotte from the popular program “Tout le monde en parle”.

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